These days, recycling is no longer quite enough. We’re meant to use paper straws, avoid fast fashion, and carry a reusable mug if we frequent the likes of Pret on a regular basis.
But let’s be honest, we can all do more.
Now, the hard work is being done for us!
Thanks to an ingenious new invention, a coffee cup has been constructed which grows into trees when chucked away due to the seeds nestled inside the material.
Aptly named ‘Reduce. Reuse. Grow.’, a team of Californian creatives have crafted the biodegradable cup with seeds embedded into it so that when the drink is finished, it can be recycled in a very unique way by reducing waste and giving back to the planet.
Not only is the design environmentally-friendly, the seeds within the cup are local to where it is sold, meaning the materials planted are appropriate for the local ecosystem.
Reduce. Reuse. Grow, the brainchild of CEO Alex Henige, also invite customers to buy other products to help fund their research of seeds that can be transformed into cups.
So far, the company have sold a range of hats, shirts, and photos to raise $21,000 (£16k).
Without these compostable cups, the paper versions sold in coffee houses across the world contribute to waste that ends up in our oceans and landfills; taking over 20 years to decompose as they contain hazardous components like polyethylene.
The polyethylene, which is a plastic paste, may help the cup keep the coffee warm but it also prevents the cup from being recycled.
These single-use plastics, like plastic straws, have now been banned in the UK.
A staggering 16billion paper cups are used for coffee every single year, which leads to 6.5million trees being cut down, 4billion gallons of water going to waste, with enough energy to power 54,000 homes for a year also going to waste.
Think it might be time to invest in that reusable coffee container.
For more info, visit: Reduce. Reuse. Grow.