Until recently, TikTok was just another app that parents fought to keep their kids from using obsessively.
But then coronavirus happened…
And thanks to being stuck behind doors since March, it seems adults have become hooked on the social media platform too.
Boasting a jaw-dropping 800million users, the app is chasing Instagram’s tail with their casual 1billion subscribers and 1.7b over at Facebook.
TikTok’s unique selling point – and why it’s become so infectiously fun – is due to people creating and sharing short music videos that allows users to sing, dance, and lip-sync.
One person in particular who vowed never to join, though has caved due to peer pressure, is Frankie Bridge.
The Saturdays singer and mum-of-two spoke about her new love of TikTok during a Good Morning Britain interview as husband Wayne admitted he joins in “once I’ve had a drink” – though Frankie outed him saying he doesn’t need booze for courage.
She said: “Every time we have done a TikTok he has not had a drink! It does take us a while. It takes ages to get it, it takes ages to learn, we do so many takes.
“I’ve turned him into a teenage girl, he’s there learning dance routines and lyrics.”
Perhaps the most surprising TikTok-er though is Dame Judi Dench, at 85 years young.
Chatting to Channel 4 News, she revealed she had become addicted after her 22-year-old grandson, Sam Williams, introduced her to the platform.
Speaking about life in lockdown, Dench said: “You wake up and you wonder what day it is, and then you wonder what date it is and sometimes what month.
“And then you think, ‘Well, what do I do today?’ He made me do it. I had to rehearse all those moves; don’t just think that comes naturally.”
Other famous faces to get in on the action include Perrie Edwards and boyfriend Alex Oxlade-Chamberlain, Lewis Capaldi, Ariana Grande, and Cardi B.
Meanwhile, one American mum under the handle @jchelle36 went viral with a whopping 1.2million views of her video making “British tea”.
As Brits, we all know how unique the process of making a brew can be to an individual. So, let’s just say her attempts at warming water in the microwave and adding milk before the tea bag went in the mug caused uproar amongst tea fanatics across the globe.
The monster success of TikTok is now said to pose a threat on YouTube, with users splitting their time between the platforms.
Currently kids aged four to 15 spend an average of 85 minutes per day watching YouTube, as TikTok is catching-up quickly with 80 minutes per day by comparison.