While we’re all gagging to raise a pint and toast the end of lockdown, those who grace the stages of our favourite venues have been hit hardest.
With pubs forced to close their doors on March 23 as the coronavirus pandemic gripped the world, over 400 venues are now at risk of closing permanently in the UK.
While initiatives like Lady Gaga’s One World: Together At Home gig – which saw a host of artists perform for fans virtually around the world – have tried to fill the void, funds were donated to the World Health Organisation and/or the NHS rather than the music industry.
But now, a new campaign is helping struggling venues hit by the pandemic. So, prepare for a wave of nostalgia as bands from yesteryear take you down memory lane.
The Music Venue Trust charity have teamed up with TCB Merchandise and live promoter Neil O’Brien to launch The Writing Is On The Wall – whereby promo posters dating back to the 90s and 00s have been reproduced of historic gigs for collectors to buy.
Chatting to Uspire, Neil said: “I saw a post highlighting the problems that Camden venue The Dublin Castle was facing, and that they needed £30,000 to prevent closure.
“It got me thinking: what is it that every venue has that they can use to raise funds whilst they are closed? The posters on the wall.
“Every venue creates its own unique posters and advertising, and I thought by being able to reproduce them and sell to fans, collectors and supporters we could do something immediately to raise money.”
So, if Definitely Maybe is the soundtrack to your youth, you can nab an Oasis poster dating back to 1994 when the Manchester lads played The Fleece & Firkin in Bristol – a tiny 450-capacity compared to the stadiums and arenas they later went on to fill.
If the Gallagher brothers don’t float your boat, not to worry. There is an impressive range of posters to choose from, including Biffy Clyro’s Infinity Land era (2004), Muse’s debut album Showbiz tour (1999), and when it cost £3 to see Radiohead (1993).
The posters cost £12.99 each, with 100% of profits going directly to the posters’ respective venues.
Music Venue Trust founder and CEO Mark Davyd said: “Each venue has a unique heritage, and many will have hosted legendary concerts and artists.
“Part of each venue’s unique heritage is their own posters, leaflets and advertising from those said concerts.
“There is now a way that each venue can benefit from this financially, with fans able to play their part in saving venues by owning a limited-edition piece of art memorabilia.”
The campaign believes it is helping venues monetise their own heritage. So, if you want to see live music again, you know what to do…
For more info, click here: The Writing Is On The Wall.