In a time where it feels easier to grab the Pringles rather than make a meal, it’s easy to forget those all-important superfoods.
Enter Super U, centre stage.
This start-up company helps people access premium nutrition – all of which is organic, free from allergens, gluten-free, vegan-friendly, and contains no GMO.
Super U boasts a delectable range of recipes on their site; varying from berry chia jam to homemade pesto; ocean blue ice-cream to pumpkin spiced protein pancakes; and personal favourite… the unicorn smoothie bowl.
Not only does the company offer great ideas, with every order placed they vow that one tree will be planted.
This is vital as trees have the ability to clean the air we breathe, the water we drink, preserve global biodiversity, and of course, are essential to control the climate.
Speaking exclusively to Uspire, co-founder Charlotte Bailey told us: “We launched the business straight out of university in 2017.
“At the end of 2018, we’d recently had a rebrand and were ready to push the business. However, whilst we were in a meeting, Sean felt a large lump on his neck which was very abnormal. Fast forward three weeks, after several scans and tests, he was diagnosed with Stage 2 Hodgkin’s Lymphoma at the age of 26.
“We were thrown into a very scary world overnight – chemotherapy, radiotherapy, scans, you name it. But despite everything, we didn’t let the business slip during this time. And Sean received the all-clear in July last year.”
She added: “Despite this, the business continued to grow.
“We launched new products and raised our first round of investment via Crowdfunding. Sean is now stronger than ever, we hope sharing our story might give people a sense of hope and faith who may be going through a similar journey in their lives.”
Charlotte’s passion for superfoods began after she was diagnosed with coeliac disease – a long-term immune disorder that primarily affects the small intestine.
The illness left her severely fatigued while studying for her A-Levels, and she would often fall asleep in class which was extremely out of character.
After several trips to the GP, who referred her for further tests, she was finally diagnosed. She says “life changed overnight” and she was ordered to adopt a gluten-free diet.
However, she relied largely on convenience food and it was only when she met Sean at uni, that the pair decided to embark on their venture – thanks to his vast knowledge of superfoods (such as spirulina, baobab, and açai berry) that he learned about while travelling during part of his degree in America.
The pair now offer a range of products online, including a detox bundle and shroom coffee.
For more info, visit Super U.